Biotherm Homme has a new video, starring David Beckham – and his tattoos.

Beckham is promoting the skincare range, Biotherm Homme Force Supreme. The video, featured below, is called “Force Supreme: The Story of My Life.” It was shot by director Johan Renck, and tells the story behind a few of Beckham’s tattoos.

Beckham says this about one of his tats, drawn by his son: “I was watching Harper draw one day. I thought I’m gonna have it tattooed on me.”

Biotherm Homme’s Force Supreme skincare range includes the new serum, Force Supreme Life Essence, shown above. It is in a dark blue airless bottle.